What Are Internal Redirects?
An Internal Redirect is when you link to a page on your site that immediately sends users to another page on your site.
Why Should You Avoid Internal Redirects?
Internal Redirects should be avoided as they will lower the quality of your site in the eyes of Google and dilute the flow of SEO power throughout the site. Having too many internal redirects will also impact page load speed.
How Do You Fix Internal Redirects?
Fixing Internal Redirects is really simple when you keep on top of it, but can be very laborious if not maintained. You need to update the internal links that are redirecting to point directly to the correct location which will mean the user isn't redirected by clicking a link on your site.
How Do You Prevent Internal Redirects?
Whenever a URL is removed/updated, simply update all internal links to point to the new URL or a relevant alternative if that URL has been removed.
What Are Internal Redirects In Simple Terms?
Internal Redirects on a website are like giving people directions for them only to arrive and be told they're in the wrong place. Very annoying.