What Are Historic Dead Pages?
Historic Dead Pages are dead pages that are no longer linked to on the site but used to gain visibility in the search results. They're generally found through Analytics, Search Console or through backlink audits.
Why Should You Avoid Historic Dead Pages?
Historic Dead Pages need to be investigated as they could potentially harbour some valuable link equity that when redirected, could create some performance gains.
How Do You Fix Historic Dead Pages?
Fixing Historic Dead Pages is as simple as 301 Permanently Redirecting the URL to the most relevant and live page on the current site.
How Do You Prevent Historic Dead Pages?
To prevent Historic Dead Pages, you need to ensure that whenever a page is removed or a URL is updated, the original URL is 301 redirected to the new location.
What Are Historic Dead Pages In Simple Terms?
Historic Dead Pages are like cleaning out a cupboard and finding something you really used to enjoy which then turns out to be broken. Very disappointing.